When it comes to getting as much organic, targeted traffic to your business website as possible, the importance of search engine results page rankings for relevant search terms should not be underestimated. The truth is, SERPs are still the most lucrative source of traffic for business websites around the world in 2018. Consequently, if you don’t yet know where to begin when it comes SEO, it’s vital that you make use of the many free search engine optimization for beginners guides widely distributed online on reputable sites like https://leadsfest.ie

Search engine industry experts know that the industry has changed quite considerably over the course of the past half-decade. Factors that were once incredibly important in search engine ranking algorithms are now no longer as important and new factors have superseded the old ones. Perhaps surprisingly, some white hat SEO ranking techniques from 2015 and now considered black hat practices in the current year.



So, why is it important to know the difference between white hat and black hat SEO methods? Well, basically if Google suspects your business website is using black hat SEO techniques to artificially inflate your website’s rankings in organic search results, they can penalize your website’s URL/domain. In the worst case scenario, your website’s URL can be permanently deindexed and blacklisted from all SERP listings. Serious, right? That’s why it’s vital that you only ever use white hat SEO strategies. See the White Hat SEO Guides at Community Ni – SEO Page

Knowing the difference between white hat and black hat ranking optimization strategies is pretty easy once you have spent a few weeks immersed in the industry. Many online businesses, however, do not have time to spend learning the ins and outs of SEO. Fortunately, however, there are now thousands of companies offering professional SEO services at very affordable prices. What’s more, many of those companies also include content creation services in their monthly SEO packages.

Of course, if you have a lot of time on your hands, it could be more cost-effective to learn about SEO for yourself instead of consulting with a professional provider. It’s up to your business to weight up the costs and benefits of in-house training vs the outsourcing of SEO work to freelance suppliers. There is not a right or wrong answer, it’s just what works best for your business.

Keep in mind that you don’t have to spend a fortune to learn about running an effective SEO campaign. Indeed, as previously mentioned, there are many free search engine optimization for beginners guides available online.