How to Sell Managed IT Services
Selling Managed IT services is highly-competitive. At any point, you might have thousands of competitors. They are cloud-savvy, just like you, and have employees with similar skill-sets as yours. They provide the same solutions as you and promise clients similar...
Why You Should Use Managed IT Services to Stores Your Business’s Sensitive Data
The 18th and 19th centuries were all about mining. Gold, iron, oil and gas, marked some of the world's valuable resources. These precious metals and natural oil and gas fueled successful businesses of the times. Those who could mine, provide, and supply these...
MSP Marketing Budget: How Much to Spend
Marketing is the lifeblood of any business and truth be told you cannot exist without encountering it as a Managed Service(s) Provider (MSP). The MSP industry is a goldmine attracting savvy high-value clients with long-term solutions worth $1000 or higher. A proactive...
Types of Digital Marketing Strategies
According to a study by Smart Insights on Managing Digital Marketing, 46% of businesses have adopted a digital marketing strategy in their marketing plans. Most companies still have a broken digital marketing strategy. Digital marketing is fast evolving and opens...
What is Differentiated Marketing?
Marketing of products and services through various channels to reach target clients is always at the forefront of any business. It is common to find companies giving its marketing team more resources than other departments as a way of ensuring their activities convert...
MSP Digital Marketing – How MSP’s can Succeed Online
Managed Service Providers (MSPs) often find it challenging to build an online presence that connects them with their target audience. Most times, finding the right balance between handling daily tasks and maintaining a strong brand online can seem overwhelming for any...
The Ultimate Guide to Healthcare Content Marketing
More than 83% of healthcare providers are involved in healthcare content marketing. The upward trend is hitting 97% in 2018. Why would you spend money investing on healthcare content marketing when health is a compelling basic need? Ideally, people ought to seek...
The Difference Between a Marketing Plan and a Business Plan
For a business to succeed, it needs to be guided by a well thought out plan. The marketing plan and the business plan are the two primary documents that help organize the operations of a company so that it can succeed. One of the reasons there is confusion between the...
Email Bounce Rate: What it is and how to Optimize for it
Email marketing is a very lucrative channel and a powerful tool to deliver sales to your business; any technical or strategic setback you run into pinches money from the bottom line. Bounced emails are frustrating. When your emails don’t reach a portion of your...
The Difference Between Bounce Rate vs Exit Rate
Bounce Rate Vs. Exit Rate Most site owners spend a lot of time and resources to bring traffic to their site but don’t take time to analyze how visitors arrive and exit their site. You might be losing prospective clients at a critical point where they should be...